I’m seperating this post from the VFX Illustrator one as this is mostly research and poking at others work.
Peter recommended looking at the work and legacy of Saul Bass and provided this web link https://www.rocketstock.com/blog/tips-from-saul-bass/ (for anyone else that wants a look).
All I can say is WOW. On a day to day basis most people would pass his work and never even realise it. His logo design still exists today for several famous brands (see below) before we even go into or talk about his contributions to movies.
Saul worked on title sequences for Vertigo, Psycho, Spartacus and later Goodfellas, Cape Fear, Casino, Schindlers List, I could sit naming films all day but I’m sure you get the idea of how talented the man was. The website above has an excellent video demonstrating some of his show reel.
The website also breaks down the three major types of logo (which will be useful info to keep here on my blog):
- Monochromatic Form – A simple text representation of the company/product. Simple, condensed and quickly identified however does require the reader to know what the letters stand for/knowledge of the brand already.
- Logotype Form – A full name of the company/product so no requirements to know what letters stand for. However lettering too easy to read will blend in with other text/trademarks but if the font is too stylised becomes harder to read.
- Symbol Logotype Form – A more graphic representation of the company/product. Uniqueness of branding is in the graphic itself, becomes a flag for the company but normally requires a text element as well and may not be legible with small print.
I’ll take a lot of this info moving forward, as soon we’ll be developing a logo for VFX to animate and create a sort of i-dent/title sequence. I’m already wondering if a logotype would be superior for this having more visual interest than just animated text.
Forget what I said before about animated text having less visual interest than a symbol logotype. I was recently introduced to the current Netflix hit ‘Stranger Things’ which has an absolutely stunning animated Logotype intro. Its eerie, its beautiful and is nothing more than text, a few effects and music. The whole thing is a homage to the 80s and uses a font called ITC Benguiat, popular at the time for use on Stephen King novels, choose your own adventure books and even a Smiths album. I’ll post a link because me talking about it won’t do it justice.
Here is the video I found most of my information from which has an interview with a staff member from Imaginary Forces, responsible for creating the title sequence. Also a name to keep in mind for future as they have a rather amazing and high profile body of work.
Lesson learned folks. Don’t underestimate text!